Lion's Share

Lion's Share is a content marketing agency. We help New Zealand companies get great content made and seen. Follow us to find out what's happening in the world of content marketing.

We all know content is crucial to the success of your business. Your customers and prospects are in control of how and when they consume your marketing messages. They engage heavily online, in a world of search, blogs and social media and actively filter or block your attempts to influence them through traditional media. To stay visible, relevant and competitive you need to be 'part of the conversation' in a deliberate way.

It's not easy to get a steady stream of quality content reaching the right people. But if you do it well the rewards are significant. You'll be front of mind for your customers and prospects and seen as a leader in your category. You'll grow your awareness, expand your reach and add depth of meaning to your brand.

Here's some of the things we think you need to do to be successful:

+ Have a strategic plan that meshes with your business and marketing goals.

+ Be 'always on'. Avoid the peaks and troughs of campaigns and get your content out there on a daily or at least, weekly, basis.

+ Tell your story in an engaging way. + Produce content for different engagement stages and deliver people the right content for where they're at in the journey.

+ Create different content for different social media platforms. The same prospect or customer will have a different mindset when they're on Facebook to when they're on LinkedIn.

+ Measure and analyse response and constantly adapt and fine tune to improve your results.