LION+MASON

LION+MASON is one of the UK’s top-rated and most trusted UX and Digital Product Consultancies.

We are the UK's leading specialists in designing and modernising complex, business-critical enterprise platforms, B2B/B2C SaaS, and high-transaction applications.

We do not build simple brochureware websites: We partner with ambitious senior leaders (Heads of Product, CMOs, CXOs) to solve their most costly digital challenges. Unlike traditional design agencies, our work is firmly tied to commercial outcomes. We unite Evidence-led Strategy and Human-centered Design to eliminate "revenue-draining friction"—directly increasing conversion, loyalty, product adoption, retention, and sales.

Trusted experts in product success, we deliver exclusively through senior-led teams:

Platform Modernisation: Overhauling legacy systems to eradicate design debt and boost performance.

The "Friction Mapping" Sprint: A rapid, expert diagnostic delivered in as little as 2 weeks to pinpoint exactly where your product is losing money and provide an evidence-backed roadmap of quick wins.

New Product Design: Taking complex ideas from zero to a market-ready MVP.

Concept Prototyping: Validating ideas to de-risk investment before development.

UX Leadership & Embedded Teams: Scaling your capability with our senior practitioners.

Core Expertise:

• UX & UI Design
• User Research
• Service Design
• Information Architecture (IA)
• UX Strategy
• Innovation
• Product Design
• User Testing

Conversion Rate Optimisation (CRO).

Specialist Sectors: Travel, Automotive, Insurtech, Fintech, Healthtech, Aerospace, Higher Education, and Public Sector (GDS).

Proven Commercial Outcomes: We have a track record of delivering transformational ROI for global brands including Best Western Hotels, Harley Davidson, Johnson & Johnson, Allianz, Markel Insurance, Everyman Cinemas, and Cambridge University.