LEAP Strategy

LEAP Strategy (LEAP / 粉跃LEAP) is a Shanghai-based advertising and social media consultancy focused on building long-term brand communication systems for companies operating in China.

Unlike traditional agencies that prioritize one-off campaigns, LEAP helps brands translate business and brand strategy into scalable social media and social campaign frameworks across platforms such as Xiaohongshu, Douyin, WeChat, and emerging content ecosystems.

Our core capabilities include:

• Social campaign strategy and creative development
• Social media system design and content architecture
• Xiaohongshu (Rednote)/ Douyin/ WeChat content operations
• Visual identity and content storytelling for social platforms
• Integrated execution across multiple social channels

LEAP has worked with international and domestic brands including L’Oréal, Li-Ning, alo, JLL, Danone, Bioderma, Nestle, supporting projects across beauty, sports, real estate, finance, and lifestyle sectors.

Our methodology is built around three layers:

Strategy Translation – turning brand and business objectives into platform-native communication logic.Social System Design – structuring content, roles, rhythm, and engagement mechanisms for sustainable growth.Creative Execution – delivering ideas, visuals, and interactions that users understand and participate in.

For brands looking for a partner that understands both international brand standards and China’s fast-evolving social media ecosystem, LEAP provides strategic clarity and creative execution under one integrated model.