The Leading Practice

The Leading Practice is a full-stack chiropractic marketing agency dedicated exclusively to helping chiropractic practices grow. Founded by Michael Smith, the agency offers a comprehensive suite of services including SEO, Google Ads management, high-converting website design, Facebook and Instagram advertising, local search optimization, CRM automation, and lead generation systems — all built specifically for the chiropractic industry.

What sets The Leading Practice apart is its market exclusivity model: the agency works with only one practice per market, ensuring clients never compete against each other for the same patients. With 5+ years in business, 50+ practices served, and an average client ROI of 400%+, the agency delivers measurable, sustainable growth through proprietary systems like ChiroAuthority , ChiroAdsMax , ChiroRank Pro, PatientCopilot , and PatientSurge .

Rather than applying generic small business marketing tactics, The Leading Practice builds every campaign, website, and automation around the unique challenges chiropractors face in competitive local markets — turning marketing from an expense into a reliable patient acquisition engine.