LeadDevelopmentco

Lead Development helps local service businesses get found on Google and turn visitors into paying customers. We work with plumbers, HVAC techs, roofers, electricians, general contractors, auto shops, dentists, lawyers, and other service businesses across Rockford, Loves Park, Machesney Park, Belvidere, Roscoe, and Rockton.

What we do, end to end:

Website design and development. Conversion-focused, mobile-first, fast-loading, built in vanilla HTML, CSS, and JavaScript. No bloated page builders, no template factories, no junior handoff. Every site we ship is engineered to book a job, not just look pretty.

Google Business Profile setup and optimization. Most local businesses have a half-complete GBP that never lands in the Map Pack. We claim it, fill every field, upload real photos, write the service descriptions, and post weekly so it actually ranks.

Directory listings and citations. 40+ platforms including Yelp, BBB, Apple Maps, Bing Places, Foursquare, Manta, and every other source Google trusts for NAP consistency.

Review generation and reputation management. A direct Google review link, a request script your team actually uses, and a process for handling negative reviews when they hit.

Monthly local SEO retainer. Ranking is not a one-time job. We monitor positions, post weekly to GBP, refresh content, and add citations every month so you stay ranked instead of slipping back to invisible.

Founded by Joe Roos and Jaiden Kirk. Every client works directly with one of us, never a support ticket queue or an outsourced junior.