Lauren Kingsley Strategy

Lauren Kingsley Strategy is a boutique fractional executive consultancy built for home services, home improvement, and real estate operators, including PE-backed and PE-track platforms in exteriors, windows, coatings, and remodeling. We help owner-operators lower cost per lead, convert more of the leads they already pay for, and protect margin as they scale across markets.

Unlike agency-model fractional CMO firms with a rotating bench of analysts, founder Lauren Kingsley works directly with CEOs as a hands-on strategic advisor across revenue operations, call center strategy, lead routing and conversion, marketing attribution, and CRM optimization. Engagements are built around a proprietary diagnostic, The Revenue Leak Map(TM), which identifies exactly where revenue is leaking between lead and install across the people, process, and technology stack.

Ideal clients are home improvement and home services companies and multi-market platforms looking to reduce customer acquisition costs, fix speed-to-lead and conversion problems, and build durable, first-party growth systems ahead of an exit or expansion.