Lastlap

Last Lap Middle East is a Dubai-based experiential event agency specialising in automotive, lifestyle, entertainment, sports and brand experience projects across the UAE and wider Middle East.

Backed by Last Lap’s European heritage in Spain and Portugal, we combine international production standards with strong local market knowledge. Our work covers event strategy, creative concepts, brand activations, product launches, automotive experiences, corporate events, venue sourcing, sponsorship support and end-to-end event production.

We work with brands that need polished, commercially focused live experiences that create impact, engagement and long-term value. Our team brings hands-on experience across motorsport, automotive launches, large-scale live events, sponsor activations and premium brand experiences.