Krister Ross

Krister Ross is a senior expert in AI Search Optimization, SEO, growth marketing, and analytics with 15+ years of experience. He works directly with founders, executives, and marketing leadership teams to deliver measurable growth through AI-driven search visibility, technical SEO, conversion optimization, and advanced web analytics.

He has held leading roles such as Head of SEO, Head of Analytics, Head of Web Analytics, Agency Director, and Partner in well-established agencies and companies in Norway. This background provides a strong understanding of both strategic decision-making and hands-on execution.

Krister is also the founder of CitationLab.ai, a platform focused on AI search visibility and citation analysis, and MarketingManager, a growth and analytics platform built to support data-driven marketing decisions. His work combines technical depth with clear business logic and measurable outcomes.

He deliberately works with a limited number of clients to ensure close collaboration and a comprehensive approach covering strategy, content, technical implementation, and measurement. The focus is to create visibility where it actually matters and turn that visibility into real growth and profitability.

Core expertise:

• AI Search Optimization (AI SEO, AEO, GEO, LLM optimization)
• Technical SEO, site architecture, and migrations
• Organic growth and conversion strategy
• Analytics, measurement frameworks, and decision support