Kreafinery Digital Lab

Have you ever wondered why certain brand logos feature specific colors? One way to explain this is by asking a simple question: "Have you noticed which two colors are most commonly used in city markets?"

While some may guess red or green, the answer is actually yellow and black. These colors can be traced back to the era of STD-PCOs (public call booths) and their use in photocopying (Xerox) shops. It is for this reason that Kreafinery has chosen to utilize these two colors in their brand identity.

Colors, fonts, typography, and symbols have been integral parts of human history, serving as tools to inspire, guide, and communicate in various ways. These elements play a significant role in our daily lives, providing us with identities, evoking emotions, and creating visual interest.From the shapes of our language scripts to the vibrancy of colors and typography, these elements impact our emotional experiences and shape our perceptions of the world around us. At Kreafinery Digital Lab, we understand the power of colors, typography, and symbols in directing human emotions. That's why we specialize in providing top-quality branding, design, design thinking, and growth marketing services.