JAYID

Strategic PR for Global B2B Tech Companies Entering Japan

JAYID is a Tokyo-based strategic PR and communications agency specialising in helping global B2B technology companies build credibility, visibility, and long-term trust in Japan.

We believe Japan is not simply a translation market. It is a context market.

Many overseas companies struggle in Japan not because their products are weak, but because credibility, positioning, and communication are not properly adapted to Japan’s highly relationship-driven business environment.

At JAYID, we help foreign companies localise not only language, but meaning, trust, and market perception.

Our work goes beyond media outreach. We support international companies through strategic communications, narrative development, reputation management, executive positioning, and long-term trust building tailored specifically for the Japanese market.

We specialise in supporting:

• B2B technology companies
• AI and emerging technology firms
• Global startups entering Japan
• Overseas companies navigating Japanese media and stakeholder environments

Our expertise includes:

• Japan Market Entry PR
• Strategic Media Relations
• AI & Emerging Technology Communications
• Corporate Reputation Management
• Executive Positioning
• Thought Leadership Development
• Crisis Communications
• Cross-Cultural Communication Strategy

JAYID was founded in 2018 by Nanako Akiyoshi, a bilingual strategic communications advisor with experience spanning Japan, Singapore, and the UK. Before founding JAYID, she led PR, branding, and corporate planning initiatives at one of Japan’s largest corporations before co-launching a health-tech venture in Singapore.

Drawing on her academic background in War Studies at King’s College London, her approach focuses not only on visibility but also on how trust, perception, and social credibility are formed within society. Today, JAYID supports overseas companies seeking not only media exposure in Japan, but meaningful and lasting influence within one of the world’s most