Jager & Prooi

Jager & Prooi designs websites, apps and tools

We are an enthusiastic team of experienced specialists. We design websites, applications and tools that are functional, user-friendly and beautiful. We call it digital product design.

We prefer to design task-oriented products that are used to perform a task, for example an app to compare used cars, a site to reserve parking spaces or a tool to compare insurance.

To ensure that our websites and apps are used with pleasure, good design is essential. The following principles help us with this:

User centered

A good product starts with a good user experience. We therefore start a project by identifying the target group and user goals. We use this information as a guide throughout the project, so that our designs are always relevant.

Data driven design

We regularly test our prototypes with the target group, interview users and bother our friends and family with our designs. This gives us a good picture of individual (qualitative) user experiences. In addition, we dive into the statistics daily (Hotjar, Google Analytics, etc.), we set up online surveys and perform A/B tests, in order to draw (quantitative) conclusions about the entire target group. In this way, we verify our design choices and create a solid foundation for further expansion and optimization.

One team

We are at our best when we form one team with our clients en their target group. In this way we combine the client's knowledge of the product and the market, with our craftsmanship. We prefer to work full-time on one project, to keep the focus well. An Agile / Scrum approach is therefore perfect for us.