Iyashi

Iyashi is a brand studio from San Francisco. We craft company culture, core values, design systems and content for our clients to build brands people love.

Iyashi + U:

Head meets heart—

We believe that emotion and function are not mutually exclusive but must work together for the most impact, connection and staying power. Technology for technology’s sake is pointless if it doesn’t address a true human need or desire. It’s just more noise.

It’s all about love—

We want to build brands people hold close to their hearts-ours included. Achieving that requires empathy, humanity and a healthy dose of humility. We’ll always strive to treat our partners with respect and expect the same. No Kumbaya singalongs required.

Capabilities:

Brand—

Mission and Vision, Core Values, Personality, Naming, Tone of Voice, Look and Feel, Identity (Logo, Color-palette, Typography, Graphic System, Photography, Icon, Illustration, Motion), Guidelines.

Content—

Marketing Strategy (Acquisition, Retention, Influencer, Royalty), Art & Editorial Direction, Creative Production, Public Relations, Earned & Paid Media, Media Training. Experience: Service Design, Company Culture, Transformation, Event & Conference, Way-Finding & Signage, Packaging, In-Store, Display.

Product—

Value Proposition, Customer Journey Mapping, UX/UI Design, Design System, Responsive Websites, Mobile Sites & Apps, E-Commerce, Rapid Prototyping, Interaction Design, Frontend Development, Usability Testing, Monetization.