Isurus Market Research and Consulting

Isurus provides strategic market research to clients in B2B and technology sectors. We help clients:

Understand Markets & Buyers (Jobs to Be Done; Buyer Criteria; Personas; Decision Journeys; Segmentation)

Size Market Opportunities (TAM, Market Requirements; Competitive Landscape)

Evaluate Competitors (Market Scanning; Competitor Profiling; Win/Loss Analysis; Brand Perception Research)

• Manage Branding and Communications (Brand Management; Messaging; Brand Tracking)
• Configure Offerings (Bundling; Pricing)

Improve Customer Experience (Churn Analysis; Loyalty and Retention; Voice of Customer; Net Promoter)

Clients choose Isurus when their research needs require a B2B focus, strategic insights and a senior project team. We’ve conducted over 600 engagements with B2B clients in enterprise and SMB markets across diverse sectors and interviewed thousands of B2B buyers across a range of industries and job functions. Our toolbox includes qualitative, quantitative and secondary research tools. Isurus tailors the approach for each engagement to fit the client’s informational needs, budget and timeline.