Integrated Insight

Integrated Insight helps organizations out-behave the competition through consumer insights and robust analytics. By marrying the consumer’s value proposition to that of the business, we develop holistic strategies that consistently result in double-digit improvement in revenue and profitability. We have earned our clients over $2 billion in incremental revenue through our key areas of focus: New Business Development, Business Optimization, and Research and Consumer Insights.

What sets us apart from the competition?

Combined 100 years of experience with Disney Parks and Resorts in all aspects of research and data analytics.

Our corporate experience, leading billion-dollar businesses, has helped us develop a consulting firm grounded in reality - we have learned from failures as well as our successes.

We are great thinking partners and believe that the best outcomes are rooted in collaborative work efforts.

New Business Development: We utilize objective analytics and visualization tools to minimize risk and capitalize on opportunities for new, breakthrough strategies. We leverage consumer research and simulation to get it right the first time - exceeding customer expectations and avoiding costly mistakes.

Business Optimization: Untapped revenue and expense opportunities drive incremental profit. Pricing can be very impactful, with a 1% increase in realized price producing a 5-10% increase in net income. Our revenue engagements typically produce 10-20% profit improvement. Through simulation and capacity planning, we identify achievable cost reductions.

Research and Consumer Insights: We lead with the consumer, facilitated through our full-service research capabilities. Insights are gleaned from custom research, strategically designed to be the voice of your customer.