Inspec Marketing

InSpec Marketing is an industrial B2B marketing agency based in Busselton, Western Australia, working with clients Australia-wide. We work across four sectors: mining and METS, manufacturing, agribusiness, and technology. These are industries with long sales cycles, technical buyers, and procurement processes that generalist agencies routinely misread.

Founder Jim Robertson spent years on the tools before moving into marketing. That matters because technical capability is the hardest thing to communicate well. Engineers, plant managers and procurement leads want evidence of competence, not polish. Our job is to extract what your team already knows and build it into marketing those buyers recognise as credible.

Our work covers strategy and positioning, brand and website, content and copywriting, LinkedIn systems, and campaign management and reporting. We build the system rather than selling channels in isolation.

The results speak plainly. For MineScope Services, we delivered 29% pipeline growth and a 52% win rate within six months, alongside a 100% increase in first-time clients across the 2024/25 financial year and a record pipeline of work. Ord Valley Turf grew volume 2.5x in a single month and won BHP as a client. MOVUS doubled website traffic following a full brand rebuild. For Axalta we wrote, designed and produced a 19-page customer publication distributed across their Australia and New Zealand dealer network.

Clients include Axalta, NRW, RCR Mining Technologies, Pacific Automation, MOVUS, MineScope Services, Duratec and GRT.

Engagements run as 12-month programmes, billed monthly, with no lock-in contracts and monthly performance reviews. Pricing is scoped to the work after a discovery call rather than sold off a rate card.