Innovation Protocol

Innovation Protocol is a brand strategy and design consultancy that creates insights-driven verbal and visual brand systems and activations that enable our clients to articulate who they are and why they matter to the world. Services include brand research, competitor analyses, brand system development, messaging strategies, website design and development, creative design assets, brand training and stakeholder engagement, and much more.

We work across industries, with nonprofits and for profits, startups and enterprise-level organizations, building transformative brands made to innovate and engage. We also teach at leading universities including UCLA Anderson, USC Marshall, and the University of California Irvine.

What we believe: True innovation forces us to change our expectations of an industry. As these innovative ideas inevitably become brands, they live and die by the clarity with which they are expressed. This is why we build brands with precision: relevant, clear and effective expressions of our clients' groundbreaking ideas. Innovators owe their customers clarity - and we are the protocol for brands that innovate.