Ink & Icon

We're a boutique brand and creative consultancy that helps established companies, emerging brands, and leadership teams navigate moments of change, opportunity, and growth.We transform complex business challenges into clear brand strategies, differentiated market positions, compelling narratives, and creative platforms built to drive action.Our work spans brand strategy and architecture, positioning, naming, messaging, go-to-market planning, integrated campaigns, digital experiences, social strategy and content, and experiential activations. Working alongside a multidisciplinary team across strategy, design, digital, video, animation, and development, I guide engagements from initial insight and executive alignment through creative development and final delivery.My role combines strategic leadership, creative direction, consulting, and writing. I partner closely with clients to clarify what makes their brand valuable, identify opportunities for growth, align internal stakeholders, and translate strategy into ideas and experiences that connect with the right audiences.Whether launching something new, repositioning an established brand, entering a new market, or strengthening a competitive advantage, we create focused, ownable solutions that move businesses forward.Selected clients include Amazon, TikTok, Chase, Campbell’s, Creative Artists Agency, Marley Coffee, Under Armour, Curaleaf, Vans, and Robbins Brothers.