INDARU

Indaru – Marketing Mix Modeling & Marketing Analytics Experts

Indaru is an independent marketing analytics and marketing measurement consultancy specialized in Marketing Mix Modeling (MMM), media effectiveness, and AI-driven marketing optimization. The company helps global advertisers improve the performance, transparency, and sustainability of their marketing investments through advanced data science, econometrics, and machine learning.

Headquartered in Barcelona and working with clients across Europe, the Americas, the Middle East, and APAC, Indaru supports enterprise marketing teams in building robust marketing measurement frameworks that combine Marketing Mix Modeling, media analytics, and marketing performance consulting.

Indaru’s core services include:

Marketing Mix Modeling (MMM)Advanced econometric models that quantify the impact of marketing investments across digital and offline channels, helping organizations optimize budget allocation, forecast performance, and improve marketing ROI.

Marketing Analytics & AIMachine learning and advanced analytics applied to marketing data to forecast outcomes, evaluate campaign performance, and support smarter media investment decisions.

Media Consulting & Media AuditsIndependent media consulting to improve transparency, evaluate agency performance, and maximize marketing effectiveness.

Marketing SustainabilityThrough proprietary technology, Indaru measures the carbon footprint of digital advertising and websites, enabling brands to understand and reduce the environmental impact of their marketing activities.

Indaru has developed proprietary platforms including AITA , a scalable solution for Marketing Mix Modeling and media optimization, and EcoMetrics , an ISO-aligned platform for measuring and reducing the CO₂ footprint of digital advertising.

The company works with leading global brands including Volkswagen Group, Samsung, IKEA, Domino’s Pizza, Essity, CaixaBank, and Majid Al Futtaim.