illumination CMO Executive Marketing

As a fractional CMO with over 25+ years of experience bringing new ideas to market in the fintech and financial services industry, I thrive and succeed at understanding business strategy and converting that into effective marketing strategies to accelerate business growth.

Fintech founders are known for speed, focus, and ambition. But as products mature and teams grow, the marketing that worked in the early days starts to lose its edge.

That’s where I come in.

I’ve led marketing transformations for brands like Qtrade, Scotia iTRADE, and NEI Investments, driving 230% growth and doubling conversion rates while cutting spend in half.

Today, as a Fractional CMO, I bring that same executive clarity to scaling fintech and edtech companies through my Clarity Sprint . A 30-day intensive to diagnose what’s working, fix what’s not, and build a marketing system that earns investor confidence.

I also host CMOs Without Borders, where we talk about the messy middle of growth with founders and operators who’ve been there.Curious whether you’re ready for a fractional CMO?Take the quiz: Do you need a Fractional CMO? https://bit.ly/4nN3nJC