the i.e. network

the i.e. network brings together investigative journalists and senior leaders in marketing and technology to drive top-line revenue and market share for its clients thought leadership development. IEN does this through digital/social and investigative journalism research, business and brand strategy, content strategy and production, helping its client become smarter on the audiences they seek to influence and ultimately producing the content designed to do just that.IEN helps its client achieve better results, faster, through business transformation. It helps its client identify and better understand high-value target audiences, primarily in digital and social spaces. And develop very specific strategies to move these audiences to particular beliefs and actions.IEN ultimately drive revenue, margin & influence by converting its clients’ subject matter expertise into highly targeted messaging campaigns capitalizing on the digital centricity of their customers. B2B, B2C, government and even internal audiences. IEN help its clients raise their own bar.IEN works with some of the largest public, private and non-profit organizations in the country in healthcare, financial services, food, entertainment, news, ESG, food security, science, retail, manufacturing, broadband and cable. This includes Legacy Fortune 500 companies, consortiums and fast-growing SaaS model tech companies.IEN B2C clients have realizedRecord setting conversion rates in significantly less timeHigh-value website visitorQualified leadsDouble CPM efficiencyRecord time on siteIEN B2B clients have realizedQualified leads in half the timeMajor new deals closed attributed to content campaignsOpen rates in excess of 30%40x increase in social referral trafficIncreases in dot-com traffic +500%2/3rds of target buyers socializing client content proactively