The Identity Bureau

I’m Ben, founder of The Identity Bureau. I help startups build brands that are clear, distinctive, and ready to grow.

Whether you need a name, a visual identity, or help defining what your business stands for, I’ll guide you through a focused, collaborative process to get there.

You can work with me on one, two, or all three of the following services — depending on where you are in your journey:

Brand Foundations Launchpad: a two-hour strategy workshop where we define your positioning and personality. From there, I develop your core messaging — including a positioning statement, strapline, mission, and vision — alongside visual moodboards to inspire the creative direction. You’ll also get a Brand Activation Playbook: a practical, jargon-free guide offering actionable advice on things like website basics, content strategy, and productivity tools to help you move forward with clarity, even if you’re not ready for a full identity design just yet.

Brand Naming: My brand naming service includes a naming workshop and brief creation, a provision of ten shortlisted names, and preliminary legal checks — allowing you to make informed decisions on your chosen names.

Brand Identity Design: I’ll design a complete, flexible identity system that includes logo concepts, a refined colour palette, typography, and brand assets for your social media. You’ll also receive a detailed brand guidelines document so your brand looks consistent and professional wherever it appears — now and as you grow.

My work is shaped by a framework I call the Four Signals of a Standout Brand — Signal, Stance, Story and Shape. These four pillars ensure your brand can be spotted, understood, remembered, and trusted at every stage of growth.

Need a brand that actually stands out and makes sense? Make yourself known at The Identity Bureau.