ID - Digital Consulting

ID Digital Consulting is a Sofia-based SEO and paid media agency built for brands where acquisition is complicated — by regulation, by multiple markets, or by measurement that has to survive scrutiny.

We work in two directions. For Western brands growing in Bulgaria and Southeast Europe, we run local search, paid media and analytics with native-language execution, including work for Pierre Fabre and KBC Bank Bulgaria. For companies in the US and Western Europe, we run SEO and paid media remotely across US business hours — most recently for Tradeify, a Florida-based futures prop trading firm, where we handled PPC and SEO alongside conversion tracking, UTM governance and Looker Studio reporting.

What we are known for:

Measurement that holds up. GA4, server-side tracking, Google Consent Mode v2 and Looker Studio reporting are core practice, not add-ons. Channel decisions built on numbers nobody can defend are worthless.

Regulated and considered-purchase categories. Banking, pharmaceutical and cosmetics, financial services — sectors where ad policy, consent and brand risk shape what is actually possible.

Ecommerce performance at scale. 79% more transactions and 83% more revenue year over year for Zoo Group Stefanov. 65% organic traffic growth year over year for eBag, with high-intent keywords in Google's top three. 70% more leads than the annual target for Pierre Fabre's loyalty programme.

Clients who stay. Top Rent A Car has worked with us since 2015. Our engagements are measured in years, not campaigns.

A team of eleven across strategy, paid media, SEO and analytics. We hold a deliberately small number of retainers so senior people stay on the account.