Hype PR

At Hype PR, we believe great brands shouldn't just talk ‘at’ people, they should be part of the conversation. We’re a team that lives and breathes lifestyle, wellness, sports and culture. We help you move past the old-school ads and build real, trusting relationships with your audience through the creators and athletes they actually follow and admire.

We work where your audience lives – from coast to coast in Canada and down into the US. We’re experts at bringing people together, whether that’s through a partnership with the right creator or an event that turns a stranger into a loyal fan.

Our Approach: Impact Over Noise

We care more about real impact than empty numbers. For us, every campaign is a mix of smart strategy and a genuine understanding of what people actually care about. By combining our long-standing media ties with a modern approach to talent and events, we help our clients – like Rogers Sports & Media, Roots, and Special Olympics Canada – stay relevant and connected to their communities.