Hype Machine

Hype Machine is a Queensland-based PR agency specialising in media training, crisis communications and online reputation management for Australian organisations.

Led by a former print journalist with experience in high-stakes public relations, we bring an insider's perspective to every client engagement. We know how journalists think, what makes a story land, and how to protect a brand's reputation under pressure.

Our work spans executives, healthcare professionals, mining companies and government — any organisation that needs to communicate with confidence when it counts.

Based in Queensland. Serving clients across Australia.