Humaine

Humaine is a commercial intelligence company helping B2B and retail brands build connected, AI-enabled growth systems. We unite strategy, brand, content, production, search and technology to help ambitious organisations turn insight, creativity, marketing investment and sales activity into measurable commercial outcomes. Our clients include teams at Sage, ASICS, Debenhams, Wax London, Six Degrees and Amplify5. Humaine works with technology, SaaS, professional services and modern retail brands on go-to-market strategy, demand generation, account-based marketing, lifecycle communications, AI readiness and scalable growth systems. We help marketing teams decide where AI creates real leverage, then design the workflows, content systems and capabilities needed to put that opportunity into practice.

Unlike a traditional agency, Humaine operates as an AI-powered operating system for growth. We combine human strategic judgement and creative expertise with AI-enabled execution, helping teams move faster while protecting the brand, customer understanding and commercial discipline that create long-term value.

Our work is delivered through six specialist Labs: Strategy - growth strategy, go-to-market planning and commercial intelligence Brand - positioning, identity and distinctive brand systems Content - demand generation, B2B content and lifecycle communications Production - campaign production, retail content and multi-market delivery Search - SEO, AI search visibility and discoverability Tech + IP - AI workflows, automations, platforms and proprietary growth assets Recent work includes building Sage Partner Studio to deliver 312 campaignRecent work includes building Sage Partner Studio to deliver 312 campaigns across markets, increasing campaign engagement and utilisation by 25%; delivering ASICS campaign content across three European markets; and producing Wax London's SS26 campaign photography and video in six days. Every Humaine engagement is designed to be repeatable,