High Yield Insights
Data-driven cannabis consumer insights
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About High Yield Insights
Founded in 2018 by veterans of trend spotting and consumer understanding in CPG (FMCG), retail, and foodservice, High Yield brings best practices in quantitative research to bear on understanding the cannabis consumer of today and tomorrow. We help consumer brands across the spectrum understand the impact of the growing interest, acceptance, and use of cannabis in the United States. Our clients include:
Fortune 500 food and beverage brands eyeing the cannabis market,
International brands forming acquisition strategies in anticipation of federal legalization,
- Up-and-coming cannabis brands looking to leapfrog competitors,
- "Legacy" cannabis brands developing sophisticated marketing and innovation strategies, and
Category leaders in "marijuana"-derived and "hemp"-derived products applying insights to drive growth.
Independently funded and entrepreneurial in mindset, High Yield occupies a rare niche in the market research space with expertise and (in dog years) longstanding history in cannabis and an objective, data-backed perspective on consumer trends taken in a 360 context of today's reality for American consumers.
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