Heraldist

We help startup founders in the Valley, Europe and Beyond take it to the next level.

Heraldist is the world's leading expert in 'Perception Engineering ', the world’s first method that helps startups manage their reputation, marketing & growth in one place.

With offices in San Francisco and Europe, the agency worked with Uber, Bitdefender, Raiffeisen Bank, Revolut, Cognizant, Appnomic, AirWallex, Moonfare, Casper Labs, and more.

WHAT IS PERCEPTION ENGINEERING?

"Build it and they will come"

...they say. And then you spend resources building it. And they don't. Only 0,01% of all tech startups become unicorns.

Why is it that only 0,01% of all tech companies become unicorns?

#1 reason? Lack of product-market fit.

The 50/50 rule

50% of your success as a tech company is Product Engineering, The other 50% is Perception Engineering : how people perceive you.

1% Success

Two million new tech companies are being founded each year worldwide. Only 1% are successful.

More than 9 out of 10 startups fail; mostly because of Perception-related issues rather than Product-related issues.

If you're not in the 1%, your brand needs "Perception Engineering".

Drop us an email at and we'll be happy to tell you more about "Perception Engineering" and can you apply our tools to your startup.