Hazey

Hazey is an independent brand and digital design studio based in Melbourne, working with founders and funded startups to build brands that punch above their weight. We specialise in strategy, branding and digital. That focus means founders get a single partner across positioning, visual system, and live site, not a handoff chain between agencies. Hazey is led by Luke Summerhayes, who brings a decade of experience across agencies and in-house teams designing for startups, scale-ups, and established brands. That background informs how the studio works: senior creative direction on every project, no account managers in the middle, and a bias toward craft over volume. We're built for ambitious teams who care about the details. That means opinionated creative direction, considered typography and layout, and sites engineered for performance, not templated output dressed up as bespoke. Typical engagements range from focused brand sprints to full identity and website builds. We work as an embedded partner through the project, and stay close after launch. If you're a founder or marketing lead preparing to raise, rebrand, or relaunch, we'd like to hear what you're working on.