HANGAR12

There are hundreds of agencies that will call themselves a CPG digital marketing agency. Most of them bolted "CPG" onto their capabilities deck last quarter because the category is hot.

We've been here for 50 years. Hangar12 was founded in 1975 and Jack Arthur Keating was an early employee. He was a WWII veteran who earned the Distinguished Flying Cross for flying 35 missions in the European theatre. He brought that same intensity to building an agency grounded in discipline, results, and an almost irrational commitment to clients. Three generations later, that DNA hasn't faded. It's sharpened. Today, under CEO Greg Keating — who acquired the agency on January 1, 2024, carrying the family legacy into a new era — Hangar12 is a lean, remote-first team of CPG specialists. Not generalists moonlighting in packaged goods. Specialists. Every strategist, media buyer, and creative on our team lives and breathes the CPG ecosystem: the retailers, the buyers, the planograms, the promotional calendars, the brutal math of trade spend vs. marketing spend.

We've survived recessions, retail consolidation, the digital revolution, and the DTC hype cycle because we adapt, and because we deliver. We didn't scramble to figure out Zoom in 2020. We've been a distributed team for a decade, which means lower overhead, better talent, and savings we pass to clients. Our small expert team is made up of individuals that own their domain completely and understand what their counterparts are responsible for. They have autonomy to get stuff done concurrently.

Being a CPG marketing agency means nothing if you can't execute across the full consumer journey. Awareness is useless without conversion. Social buzz is empty without retail activation. That's why Hangar12 delivers integrated marketing that connects every touchpoint, from the first scroll to the shopping cart.