Hamer Marketing Group

AI-native fractional CMO/CRO for B2B SaaS and PE-backed companies.

Hamer Marketing Group is the revenue-side executive most companies are missing: a fractional CMO/CRO who carries the number and leads the AI transformation where it actually pays — in pipeline, not pilots.

Founded in 2019 by Kyle Hamer, a four-time VP/SVP/C-level marketing operator with 12+ years in construction technology and B2B SaaS. We install systems, not slide decks — and build them to outlast the engagement.

• What we do
• Fractional CMO / CRO leadership — own the number, the plan, and the team
• AI integration on the revenue side — agents and workflows tied to pipeline

Revenue systems & RevOps — HubSpot/Salesforce rebuilds, attribution, lead-source governance, speed-to-lead

• Messaging & positioning — category, pillars, and proof sales will actually use
• Demand generation & ABM — full-funnel programs measured on pipeline, not MQLs

How we work Phase 1 is a fixed-scope intensive: audit, diagnose, build the plan. Phase 2 is an optimization retainer that executes it. Two to four concurrent engagements — never more, so each gets an operator's attention.

• Operating beliefs
• 95/5 — only 5% of your market is buying today; build for both cohorts
• 60/40 — brand-to-performance split
• AEO over legacy SEO — buyers ask AI before they ask Google
• Audit before automation — AI on a broken process scales the break

Proof ProfitSolv: +22% opportunity count, +49% quota attainment. HCSS: +100% customer adoption. Rideshare Mechanic: +418% profitability per transaction. ILSMart: +23% speed-to-lead. ShearShare: CAC −15%, new users +39%.

Who we're for $5M–$100M ARR B2B SaaS and PE/VC-backed companies that need executive revenue leadership without a full-time hire.