Half Full Half Empty
Customer-inspired digital products
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About Half Full Half Empty
We help organisations create insight-driven digital products and services that satisfy unmet customer needs whilst driving business impact. How?
Discover: You need to make informed decisions based on customer and market insights, whilst bringing your internal stakeholders together with a unified product strategy.
Validate: You need a cost-effective way to validate a business case, new product idea or a suite of feature directly with customers, before spending a penny on development.
Inject: You have in-house capabilities but require a seasoned UX practitioner to hit the ground running and lead the way for your development team to clearly see 'what's next’.
Enhance: You’re well aware that the existing solution is functional, however, the experience and associated interactions could be improved, aligning with user expectations.
Recent projects:
- Interactive digital catalogue for high street retail
- Results dashboard for teachers, students, and parents
- Self-service mobile app for staff on the go
- Digital wayfinding in London hospitals
- Making wealth management more personal with digital
- Digital lounge access for frequent travellers
Guiding many through the 'groan zone':
Have you just completed research and have a bulk of market and customer insights, but you’re struggling to gain clarity into what a possible solution would look like? Welcome to the groan zone! We're well versed in end-to-end delivery, but we have a real knack for digesting significant amounts of information and translating it into something tangible, desirable and profitable.
- Cambridge Assessment
- Lloyds Bank
- Office for National Statistics
- Mastercard
- WHSmith
- NHS
- Costa
- UKRI - Innovate UK
- University of East Anglia
- Argus Media
- London Stock Exchange
- LovedBy Design
- Collinson Group
Whether you have defined a brief or not, schedule a 45-minute call.
Happy to run you through our work and provide you with some actionable insights into any digital product initiatives.
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