Growth Therapist
Fractional Head of UA for apps and mobile games.
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About Growth Therapist
Growth Therapist is Samet Durgun, a fractional Head of UA for subscription apps and mobile games. I read the account first and set the CPA ceiling from your unit economics before I spend.
Four services, one person: paid UA (Meta, Google App Campaigns, Apple Search Ads, TikTok, AppLovin), signal engineering (SKAN 4, AdAttributionKit, CAPI, AEM, pLTV, event mapping), creative strategy and ad production with a vetted creator network, and growth audits.
Named results: Videa AI reached six figures in profitable monthly spend within three months. EatBetter went from $10K to $180K MRR in two months, with blended ROAS from 70% to 230%, and later secured $2M in UA financing from Leus. Horse Racing Solitaire hit IPM 15 in the US.
Background: 13 years in mobile growth. Wooga ($1M+ monthly UA budgets, Pearl's Peril $86M+ lifetime revenue), Zalando, Deutsche Telekom, Coup (Bosch / BCG X), and Customlytics with clients including Volkswagen, JOKR, and Flink. Earlier career at Google, Intel, and Oracle. 100+ games and apps in total.
Based in Berlin, working globally.
The intro call is free and covers fit and scope. For earlier teams, a paid diagnostic session gives you a clear read either way.
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