Gregg King

Gregg King is an independent SEO consultant working exclusively with UK law firms. Selective by design — every engagement gets direct, senior attention rather than being delegated to a junior account manager or offshore team.

Based in Warrington and working with UK law firms nationwide, Gregg specialises in helping solicitors and chambers get found on Google Search, Google Maps and all five AI search platforms — ChatGPT, Claude, Gemini, Perplexity and Grok.

The work focuses on UK law firms and SRA-regulated practices. Every recommendation respects the SRA Code of Conduct and Rule 8.8 from day one, not retrofitted when a managing partner spots a problem.

Services cover technical SEO audits and site migrations, on-page optimisation, content strategy, local SEO and Google Business Profile management across multiple offices, AI search visibility programmes (GEO and AEO), schema markup and structured data for legal entities, site speed and Core Web Vitals, monthly retainers, and the SRA-Compliant AI Visibility Audit as a lead engagement.

Every engagement begins with a clear commercial objective — usually framed around qualified enquiries, local pack rankings for specific practice areas, or visibility for the searches that drive instructions. Recommendations are written for the firm's actual website and matter mix. No templated reports, no agency speak, no padding.

Firms typically engage Gregg after being let down by a generalist agency, after an SEO programme failed to translate into instructions, or because they want a senior practitioner who understands the legal sector and gives straight answers rather than a managed-service relationship.

Engagements are six to twelve months on a retainer basis, or one-off audit and consultancy work for partners who want a second opinion before committing.