Graystone Consulting

Graystone Consulting is a fractional CMO and growth operations practice for B2B SaaS and hospitality brands doing $3M to $50M in revenue. We run marketing for founder-led companies that have outgrown random acts of marketing but are not ready for a full-time CMO.

Most fractional CMOs hand you a strategy deck and wish you luck. We diagnose what is broken, build the infrastructure, and execute. Campaigns live by Week 2. Full GTM audit in 30 days. Measurable pipeline impact by Month 2.

Every engagement starts with a 30-Day GTM Diagnostic ($7,500, fixed fee, $75K Revenue Opportunity Guarantee). You get a full audit of your ICP, channels, funnel, tech stack, and unit economics, plus quick wins shipped during the diagnostic window. From there, we scope a retainer: Growth Operating System (mid-tier) or Fractional CMO (full ownership).

Our methodology is the Growth Operating System, a five-phase framework: Diagnose, Architect, Build, Execute, Optimize. It is repeatable, documented, and built to transfer. When you are ready to hire in-house, the system stays.

What we do:Paid media across Google, Meta, LinkedIn, and programmaticDemand generation, lifecycle marketing, and CRM operationsMarketing infrastructure: tracking, attribution, dashboards, server-side GTMTeam and vendor management, agency oversight, in-house hiring supportGo-to-market strategy, positioning, ICP definition, pricing

Why clients hire us:Execution from Day 1, not Week 8AI-forward operations that compress timelines and costOperator-level fluency across paid, lifecycle, analytics, and opsFounder-direct engagement, no account manager layerBuilt-to-transfer systems, not dependency

Track record: $250M+ revenue influenced across career, $5M+ via consulting since 2017. Active engagements include a fast-casual restaurant brand (36 locations, NYC metro) and a B2B AI SaaS company.

Based in Lexington, KY. Remote-first. Three to four active clients at a time.