Gold Front

We’re Gold Front, a category design studio.

We help growth-stage startups create and own their categories.

We are the only company that serves category creators end-to-end, from category strategy and messaging to brand design, UX and video.

We’ve helped Uber, Robinhood, Newsela and many more build category-defining brands.

Over our history, Gold Front has helped create over 30 categories. After we define your category POV — a strategic narrative that tells the story of your category — you'll have a North Star that guides the decisions you make about your brand, culture, and product.

Once you have a category story, we'll help you turn it into a memorable, world-class brand that expresses the drama and human experience that your company delivers to customers.

If you're interested in creating your own category, we'd welcome a conversation.