Globrands strategy by naming

Globrands is a creative naming agency based on brand strategy that has grown in 40 years to become the leading specialist in the field of verbal branding, brand names and verbal identity in Europe.

We are part of the UP Group of 8 'hero brand' consultancies and have cofounded and chair the Global Naming Network, with headquarters in Geneva and 14 agencies from Shanghai to Paris and Seoul to New York.

Our diverse and multi-lingual team enjoys working together and loves language and branding. We serve clients from all sectors, national and worldwide, both corporates and startups. We combine creativity with an analytical, methodical, and pragmatic approach, always offering our clients the best solution.

Expressing perspective is Globrands’ brand essence. Those two words show what the power of brand names can be. At the same time, they reveal what drives us individually.