Gila Primak

I help teams fix language that isn’t clear, consistent, or landing. Editing, rewriting, UX copy, brand voice, naming, and long-form editorial work. I’m a senior writer and editor with experience in branding, editorial, institutional (nonprofits, museums), product (IT, Fintech, Pharma, Medical), and retail. I work on language in situations where clarity matters, refining text, creating a usable voice, naming a product or initiative, or shaping longer-form writing. I regularly work on– Editing and rewriting – Brand and product naming – Brand voice guidelines – Website and UX copy – Long-form editorial, institutional, and educational writing – Translation and English-language refinement (French, Italian, Spanish, Hebrew, Russian → English) My approach is design-conscious, precise and collaborative. I focus on clarity, tone, and structure so the writing can stand on its own once delivered.If you have text that isn’t working yet, I can help you get it there.