Genuine Sadness

We go where people's attention is, usually that means social media first.

Unfortunately, those lifestyle photos of a beautiful person and your product don't do sweet f*ck all anymore on social media. Big agencies want you to do these big expensive video shoots that match the TV spot and then shrug their shoulders when it doesn't perform.

Our approach is about going back to the core of marketing: find the right people, figure out the right message, post it to the right place and at the right time throughout the year.

Life is already meaningless, might as well fill the void with content.