The Game Marketer

The Game Marketer is a video game marketing agency, and only that. Since 2018, the team has helped launch and grow more than 100 games across PC, console and mobile, generating over 40 million installs and managing more than £10 million in media spend for clients including Wargaming, Avalanche Studios, Paradox Interactive, BBC Studios and Humble Bundle.

The work covers paid media, influencer and creator campaigns, community management, PR, and China market entry, including localisation, government approval, and Chinese social platform management. Recent work includes a soft launch for BBC-licensed title Doctor Who: Worlds Apart in the Philippines and India, and a China campaign for Avalanche Studios' theHunter: Call of the Wild that lifted click-through rate by 40% and reached close to 2 million players.

Services

Video Game Paid Media — Facebook, Google, TikTok, Apple Search Ads, programmatic and direct buy, built around player acquisition cost, not just impressions

Video Game Influencer Marketing — Twitch and YouTube creator campaigns, from micro-streamers to established names

Creative Services — trailers, ad creatives, Steam page visuals, social content

Social Media & Community Management — Discord moderation, social content, ongoing player engagement

China Game Marketing — WeChat, Chinese influencer outreach, localisation, government approvals

• Video Game PR — press outreach and launch coverage
• Mobile Game Marketing — ASO, playable ads, mobile UA campaigns
• Indie Game Marketing — Steam wishlist growth, crowdfunding support, PR for smaller teams

The agency is based in London, with team members across Asia-Pacific handling local-language, local-time execution rather than running everything from one time zone.