Furnee Brands

🏽 Hi, I'm Eric — founder of Furnée Brands.

Denver-born, now based in California. I specialize in one thing: building affiliate and partnership programs that drive measurable customer acquisition for DTC brands — on a performance-only model.

In 2014, I relocated to LA to join Winc, an eCommerce wine subscription company. I was handed a blank slate and a CPA-only mandate. Over five years, I built a partner ecosystem that generated hundreds of thousands of new monthly subscribers through affiliate and partnership marketing.

Since then, I've worked with brands like Bulletproof, Four Sigmatic, Seed, Pique, Bev, JuneShine, Jot, LegacyBox, PetLab, Sunday, Feetures, Chatbooks, and 20+ others — getting them placed in Forbes, Rolling Stone, NYT, BuzzFeed, Today, Refinery29, and more.

Results from clients like Bulletproof speak for themselves: 2X affiliate conversion rate, 69% higher ROI, 25% increase in new customers.

🏽 What I offer is a turnkey, performance-based affiliate program — built for incrementality, not attribution games. From program architecture to partner diversification across content, SEO, CTV, and podcasts, we scale what works and cut what doesn't. You only pay when it performs.

Partnership Marketing Affiliate Marketing No coupon or deal sites

Outside of work: walking my dog Toaster, surfing, and optimizing my health.

20 minutes is all it takes to know if we're the right fit — and exactly what we'd do together. Let's talk: