Funky Marketing

We combine research and strategy with creatives to help B2B companies develop demand for the way buyers buy now – through social media, communities, and word-of-mouth. All that with a bit of funk. We think that marketing has a goal to find and uncover your unfair advantage and create a go-to-market strategy.Here's the way we can help.1 Implement our Funky Marketing Growth Framework (we work as your marketing team to generate new demand and revenue) Cut through the noise: we advise on marketing strategy & programs Get campaign planning & management right Get an in-depth understanding of what is working & what’s not: we help you set up the pipeline reporting & funnel optimization Find the right leads, at the right time, every time: we help you optimize for high-intent pipeline & revenue2 Multi-Channel Distribution & Media Operations (we help execute Content Distribution (including Paid)) Campaign strategy and optimization Monthly performance reporting Audience development & Targeting Support for all major social and ABM platforms3 High-Velocity Creative Production (we help to win the category) New campaigns launch every 6-8 weeks Campaigns focus on demand creation Messaging & design optimization Platform-specific messaging & designInstead of focusing fully on sales activation, which is a short-term part, the focus is on brand building, which gets you long-term gains. A great product is not enough. Customers want to know you as a person and engage with you on an emotional level. Your success is no longer driven by what your product does, but by who you are as a brand. Companies that win are creating stories about who they are, why they matter, and how they make people’s lives better. They have a narrative, not just a brand promise.Make a shift from transactional marketing to relationship marketing.We helped more than 100 companies win with compelling brand stories that drive demand, shorten sales cycles, and lower CAC.