
Fullstride
Independent WMS selection consultancy for 3PLs
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About Fullstride
The solo WMS evaluation process is structurally compromised. Every input a founder collects — peer recommendations, vendor demos, reference calls — arrives already shaped by someone with a stake in the outcome. Founder diligence doesn't fix that. It deepens exposure to a process it cannot change.
Fullstride closes three gaps the solo process structurally cannot close.
The first is a proximity gap. Founders can't see what proximity has normalized. The workarounds and process realities that define how an operation actually runs have become invisible — they don't surface in requirements conversations because the founder stopped seeing them.
The second is a filter gap. The shortlist most founders bring into vendor conversations was shaped by which vendors were visible and recommended — not by which vendors fit. The pattern recognition that builds a fit-based shortlist isn't accessible through research. It accumulates across engagements and years of sitting on every side of the table.
The third is a frame gap. Every question a buyer asks in a vendor evaluation comes from a buyer's frame. Vendors are designed for it. The questions that expose real fit problems require knowing what the selection process looks like from the other side.
The System Fit Sprint is a fixed-fee, onsite engagement that closes all three. One day on the floor. A fit-filtered vendor shortlist. A ranked recommendation with implementation risks flagged before contracts are signed.
No vendor relationships. No referral fees. No implementation revenue. The only incentive is an accurate recommendation.
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