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About FUDGE
Fudge was founded in 2017 to change the agency dynamics that were in play.
Despite whatever school of thought is made mainstream about the branding/advertising industry, we understand that it's fundamentally to do with human behaviour in the context of a business (i.e., if they don't buy, it doesn't matter).
So, at Fudge, instead of presenting 'safe' creative solutions based on someone's gut feel, we use behavioural economics, neuroscience and other elements of marketing science to come up with solutions to take your product/brand out of the comfort zone, into a place where you grow.
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