Fred & The Good Guys

Strategic Creativity That Drives Business.

Biased toward the emotive, we are Fred & The Good Guys - an agile creative strategy shop on a mission to help agencies create more effective advertising and brands gain an unfair share of the future.

We're ideas people who don't hide behind branded methodologies and fashionable jargon. We help clients solve tough problems through the art of asking better questions, applying creativity and never, ever settling for good enough.

Strategically channeled, creativity is an economic multiplier. While we love art, we're not for creativity for creativity's sake. We know there is a causal link between original ideas and marketing effectiveness.

Below are the beliefs that guide our thinking to help us get there.

The primacy of the idea.

The imperative of giving a damn.

Being interesting is more important than being right.

Our work is fundamentally about people, but technology helps.

The paramount importance of human insight, not only mere stats.

Relevancy is irrelevant without differentiation.

The understanding that reason leads to conclusion whereas emotion leads to action.

The imperative for strategy to be creative and creative to be strategic.

Playing it safe is one of the greatest dangers, in advertising and in life.

None of us is as good as all of us.