Fractional CMO

Fractional CMO gives growing businesses access to experienced executive-level marketing leadership without the cost, commitment, or complexity of hiring a full-time Chief Marketing Officer.

Founded by Draye Redfern, Fractional CMO helps companies move from reactive marketing to predictable growth. We step in as a strategic partner to evaluate what is working, uncover hidden bottlenecks, align sales and marketing, and build a clear roadmap for sustainable revenue.

Our approach goes beyond advice. Through our Marketing Diagnostic, we analyze the full customer acquisition journey, including awareness, lead generation, conversion, retention, and revenue optimization. Then we apply our Anchor Framework to strengthen the foundation of your marketing system so every channel works together toward measurable business goals.

We support businesses with marketing strategy and audits, Answer Engine Optimization, scalable revenue systems, lead generation, and conversion optimization. Each recommendation is grounded in data, practical experience, and long-term business outcomes rather than trends, guesswork, or generic templates.

Fractional CMO works with startups, founder-led companies, service-based businesses, and small to mid-sized organizations that are ready to scale but need stronger strategic direction. Many of our clients come to us when marketing feels inconsistent, vendors are disconnected, acquisition costs are rising, or the founder has become the bottleneck for every marketing decision.

When you partner with Fractional CMO, you gain more than marketing expertise. You gain a trusted executive advisor focused on helping your business make smarter decisions, use marketing resources more effectively, and build a repeatable system for growth.

Marketing should create predictable revenue, not unpredictable expenses. If you are ready to eliminate guesswork and build a marketing strategy designed to scale with your business, Fractional CMO is here to help.