Fond of Designs

Fond of Designs (FOD) is a brand identity studio built around one belief: that a brand's most powerful asset is a clear, distinctive sense of self.

We work at the intersection of strategy and design — helping founders and growing businesses define who they are, what they stand for, and how that shows up across every touchpoint. From the first strategic brief to the full visual system, we build identities that are deliberate, considered, and built to last.

Our work spans brand strategy, verbal identity, visual identity, packaging design, and brand activation. We've partnered with founders across F&B, hospitality, wellness, lifestyle, and consumer goods — at every stage from pre-launch to Series A and beyond.

We work with founders who are ready to make a serious investment in brand — typically at seed stage and beyond, where identity becomes a strategic priority. Based in India, we work with clients globally.

What sets FOD apart is not just the quality of the work — it's the rigour of the thinking behind it. We don't separate strategy from design. We don't do surface-level work. And we don't take shortcuts, because in branding, shortcuts are always visible.

If you're building a brand that deserves to be taken seriously — let's talk.