Foldfocus

Hi, I'm Max 🏻

I'm a freelance WordPress developer and web designer building sales-optimized websites that win more customers, not just look good.

Since 2018 I've completed 100+ projects and generated €1M+ in qualified lead value for clients, from early-stage startups to enterprise IT consultancies serving Germany's largest banks. 10,000+ hours in this one niche means strategy, design, and development aren't three separate teams, they're one connected discipline.

Most websites are built the way a company wants to be seen. I build mine the way a buyer actually decides: strategy first (where are leads really leaking), design that guides visitors to one clear next step, then WordPress development that ships clean and fast.

What I do:

Strategy: workshops and audits that find your best opportunities to win more customer

Design & Development: custom WordPress and Elementor Pro sites, Gutenberg blocks, custom plugins

Optimization: conversion audits and redesigns, powered by my own funnel software, Lead Booster Pro

Automation: CRM integrations, lead routing, Zapier/Make workflows, so no lead falls through the cracks

Some results:

Kayzen: 6-year partnership, 3 website relaunches, 2,000+ qualified leads entneo: quadrupled conversion rate from 2% to 8% AITI: €300k+ in generated lead value Senacor: custom bilingual site for a consultancy serving 8 of Germany's 11 largest banks

As a solo freelancer, you work directly with me. No account managers, no handoffs, no watered-down briefs between you and the person actually building your site. I care about the outcome as much as you do, and most clients stay with me long after the first project wraps.

Got a project in mind? Send me a message, I read every one myself and reply within a day.