Flow

Flow is a commerce media platform that helps brands reach real shoppers using first-party data and enables retailers, marketplaces, and digital platforms to monetise their audiences safely and effectively.

Founded in South Africa by the team behind Popimedia (Africa’s largest performance marketing business, acquired by Publicis), Flow makes it easy for both sides of the ecosystem to connect. Brands and agencies can access high-intent audiences across Meta, Google, and programmatic channels, while audience owners create new revenue streams without building their own media networks.