First Media

First Media is a performance marketing, creative, commerce, and media company helping DTC, subscription, and CPG brands acquire customers and scale through paid social, high-volume creative production, shoppable content, and owned-media distribution.

We operate at the intersection of creative production, media buying, and owned distribution. We produce 100% original content in-house and distribute it across our owned social brands - So Yummy, Blossom, and Blusher - reaching more than 250 million engaged followers across food, lifestyle, and beauty.

Our four lines of business give brand partners a complete growth stack:

Branded Content: Original, platform-native storytelling distributed through So Yummy, Blossom, and Blusher, delivering guaranteed reach and authentic brand integration without the unpredictability of influencer programs.

Shoppable Commerce and Affiliate Marketing: Custom shoppable content with API integrations that drive consumers directly from social to retail carts on Amazon, Walmart, and Target. In a single month we tracked 31.1 million clicks and delivered over $100 million in Amazon-attributed revenue with a 12.3% conversion rate.

Performance Marketing: A full-service acquisition engine that integrates high-volume creative production with cross-platform media buying across Meta, TikTok, Snapchat, and YouTube. We optimize for customer lifetime value rather than just clicks, and have managed over $300 million in North American media spend, including a seven-year continuous partnership scaling HelloFresh Group across 8 brands and 12+ markets.

Publisher Development: A fully passive revenue stream for digital publishers through our proprietary quiz platform. We build the interactive content, fund 100% of the traffic acquisition from our 250 million social followers, and handle all monetization through the publisher's existing ad stack. Our partners generate hundreds of thousands in monthly passive revenue with zero operational lift required.