Fireside

Fireside is a creative studio for product companies, run by Israel Alonso. I spent over a decade at Harvest, the time-tracking company, moving from product design to Creative Director and working across product, marketing, and brand.

I started Fireside to do that work independently: helping founders bring new products to market with a brand that looks credible and distinctive from the start, and helping growing companies keep their brand sharp as they scale.

That can mean building the whole brand from scratch or stepping in as a fractional creative director alongside an existing team.